Creative Director with 14+ years of experience, specializing in brand identity, packaging, and 360 marketing for CPG and lifestyle brands. Excels in full-funnel campaign development and team leadership. Relentlessly resourceful—I dive in, move fast, and deliver impact from day one.
mina.fadaie@gmail.com
↗
(408) 656-9227
↗
↗
Experience
Creative Director
SportPet Designs ↗
August 2024 – Present
San Francisco, CA
- Leading creative strategy for a global CPG pet brand, overseeing packaging, marketing, and brand development, owning creative strategy for integrated campaigns across retail, digital, social, and DTC channels.
- Transformed a 10-person department across design, packaging, photography, video, copy, and marketing; established streamlined workflows improving clarity, timelines, and cross-functional alignment.
- Implemented and manage an entire digital marketing strategy spanning organic social, email, web, paid advertising, and UGC content up to a 120K annual budget.
- Overhauled legacy packaging systems through travel to Asia factories, elevating brand expression & structural integrity while reducing production errors to drive sales on shelf.
- Partner cross-functionally with executive leadership to align go-to-market strategy while structuring priorities to reduce requests by 50%.
Art Director
- Led complete packaging & visual identity refresh post-acquisition by Carlyle Group, supporting growth to $100M+ annual revenue.
- Extended refreshed identity across 360 touch points: packaging, retail, digital, email, web, ads, pitch-decks, and events.
- Developed the creative concept & execution of all campaigns for new product launches including Cold Plunge bar soaps, Men's Skincare, and licensed lines.
- Oversaw all digital asset production, including video storyboards, content strategy, and creative alignment for advertising and social media channels.
- Mentored and developed a high-performing and motivated creative team to increasing output from 50 to over 300 packaging sku releases annually while reducing revisions and ensuring seamless production.
Design Director
KeepCool Bags ↗
October 2018 - November 2021
Orinda, CA
- Developed and launched a comprehensive creative strategy for Out of the Woods, including brand identity, innovative packaging, and effective marketing campaigns, which elevated brand visibility and customer engagement.
- Developed B2B sales materials, pitch decks, and product launch campaigns including layout, photography, and video.
- Built & led in-house design team and external partners to deliver unified, high-quality creative output.
- Collaborated with marketing, BD, and operations to ensure alignment and speed to market.
- Traveled to factories to support production, improve manufacturability, and optimize materials and cost.
Skills
Communication & Collaboration
- Cross-Functional Team Leadership
- Client Relationship Management
- Stakeholder Communication
Creative Design & Direction
- Art Direction
- Graphic Design
- Video Editing
- Content Strategy
- Social Media Management
- Web Development
Project Management
- Budget Management & Forecasting
- Timeline Development & Execution
- Vendor & Contract Negotiation
- On-Site Production Management
Strategic & Creative Oversight
- Creative Strategy Development
- Talent Relations & Management
- Creative Direction Oversight
- Brand Alignment
Education
Academy of Art University, San Francisco
Bachelor of Fine Arts in Textile Design
Recommendations:
“Mina is a creative powerhouse with excellent design and leadership abilities. I worked directly with Mina at Every Man Jack for nearly 3 years, and it has been nothing but a pleasure. Mina provided strong, clear art direction through Every Man Jack's brand refresh which empowered me to breathe new life into emails designs for the brand. She brings novel, engaging ideas to the table and makes sure that they are executed at the highest level through production. Her deep understanding of the brand, design acumen, and leadership abilities have helped Every Man Jack thrive, and helped me create more effective designs. Mina is a great leader who always has a positive attitude, is available to provide constructive criticism, and will help gather resources and approvals for projects. She has a can-do attitude, working across teams seamlessly to make sure that projects get completed on time. Mina is a kind, talented individual and any brand is lucky to have her on their team.”
Vince Brosco, Optim Creative