Year
2021-Current
Specialties
Art Direction, Branding, Packaging
Process
Our refresh process encompassed research, testing, art direction, and packaging design. With a focus on our retail-led ethos, we centered our efforts on packaging design, then seamlessly extended the refreshed aesthetic to sales materials, trade shows, digital platforms, and social media. The rebrand played a pivotal role in achieving our aggressive revenue targets for 2022 and 2023.
360 campaign development for all brand touch points including a full brand refresh, guiding the process from concept to completion. I use curiosity to ignite each channel with a specific focus on business value and cross-functional collaboration to ensure a holistic brand point of view.
