A full creative campaign for the launch of a line of new bags made from 100% Ocean Plastic. I developed branding, graphic design, art direction, and web design & development. Working with outside photographers for imagery, we launched the product with a landing page, pitch deck, and retail packaging.

I started with style boards to enable our leadership team to align on key visual direction before diving into the details of each asset. I both worked on the detailed files and led the creative conversation, ensuring cooperation and agreement along the way.