Case study

Old Navy

Details

Year

2018

Specialties

Concept Design, Textile Design

Process

Each season would begin with extensive trend research. Combining future forecasts with historical performance, we could assemble a decisive direction for each category. From there we meticulously design collections of print and graphics for use in the various products throughout the store. Through collaboration with our cross-functional teams we ensure that the vision carries through to the product. Every season ends with the careful consideration of all production files to ensure no pixel is out of place.

As a textile designer at Old Navy for four years, I was able to touch many different teams and products including womenswear, mens, accessories, baby and culminating in a role driving trend direction for the Print & Pattern team. I designed seasonal prints starting with concept and mood boards, and taking them all the way through production.