At Keepcool, I lead the design department in creating a wide variety of deliverables. We create everything from product graphics to packaging and marketing materials to drive our core business. The bags are mainly a bespoke product, so we operate like a creative agency, juggling multiple clients and deadlines, always looking for the best way to represent their brand personality.
It starts with research, not only to understand the brand we'll represent, but to understand the landscape this product will live within. Is it an impulse purchase that requires an eye-catching, on-trend graphic? Will this product be new to your stores, requiring some educational communication to hit home with the customer? There's always a bigger story to tell and the research will tell us everything we know to do it.
We own the product from end to end so we finish off with perfect production files and strong communication with our factory partners to ensure no pixel is misunderstood.